INDEX 
Introduction 
Disclaimer 
Part I: Advertising Ormus  
1. Ormus Advertising: Marketing Flow Chart   
2. Strategies Employed in Advertising 
3. Challenge in Ormus Advertising:  
4. Choosing and Ormus to Purchase 

Part II: Addressing the Other Questions  
5. Taste bud perception of Ormus 
6. Real Ormus 
7. Ormus Dosage 
8. Ormus Effects 
9. Summary 

Introduction 
The following message, sent by an Ormus seeker, contains observations and questions that deserve an exploration: 

“I’ve tried several vendor's Ormus many have a good articles/ascetic to sell their products yet it was just hear-say with a hefty price. Some I just noticed tasted like pure salt, while others had no taste. Very seldom have I experienced the great effects claimed by Ormus. I found your site and your background is a great help in validation when purchasing a product from a professional. 

I would like to test out a bottle of your Ormus and see its effects on my health along with its other benefits. 

Seeking authentic Ormus. 
Sincerely, 
A. 
P.S. How long does one bottle last? My goal with Ormus is to get real quality Ormus. 

Disclaimer 
Some of the information presented is from my own publications that are offered for sale. But that the intent is to inform, educate, and facilitate those who are seeking information.   Minor profits are made from my efforts to enable me to continue the out reach.     This article is not about my personal sales efforts but my products and publications to have merit and purpose for this article.   -Chris  

Part I: Ormus in Advertising  
Wow, your remark about vendors who utilize articles on their websites, based on hearsay, to sell Ormus has never been commented on before.  Your observation deserves addressing since people are trusting when they visit these websites.   

The topic also deserves scrutiny because of the great benefit that Ormus offers people, plants and animals, -and its unique material and chemical behaviors.  These are elaborated on in two Ormus Academy learning units: “Part Three”, and the learning unit titled “Benefits of Ormus”.   

To begin, let’s define Ormus in the simplest terms.  Ormus: a form of supplement; mineral for the body and m state of minerals for the spirit within. 

Being unique, Ormus deserves quality advertising.  High-standards of advertising enable more people the possibility of hearing about Ormus, using Ormus.  For the highest quality advertiser there is also education about readers learning to make Ormus themselves. 

Thus, the topic of Ormus advertising deserves being fleshed out.  This effort is for both Ormus vendors themselves as well as those who visit these websites.   

Thinking back about websites and videos which promote Ormus, it can be learned via research that advertising embodies various styles of marketing.  Each selling strategy takes on its own methodology.  A blending of different aspects among marketing strategies can also occur.    

1. Ormus Advertising: Marketing Flow Chart 
Websites are tools in the communication process of marketing.  The process begins with a vendor, who is the source of an Ormus message.  Communication is usually done via written or video form.  The website, or video, is the channel for source to pass on an Ormus message to the receiver (viewer).  The viewer will ideally respond by perceiving, understanding, feeling connected, believing, and acting upon the message.   

Marketing also adds images.  These are called Aesthetic Communication and designed to further speak to the receiver.  The practical value of an image is validated by its capacity to draw and hold the interest of the receiver.  Aesthetic communication showcases artistic creativity of the vendor via: image choice, composition, texture and color.     

2. Strategies Employed in Advertising 
Consciously or unconsciously, a vendor chooses a marketing strategy.  Their choice may be considered a window into the character of the vendor, especially in messaging about something as beneficial as Ormus.  

Common marketing strategies include: Traditional Marketing; Inbound Marketing; Technical Marketing; Product Marketing; and Puffery Marketing.  While there are no official definitions among marketing strategies, they are able to be loosely described. 

Traditional marketing is designed to influence the viewer by informing about the benefits of Ormus. 

Inbound marketing earns attention by providing some kind of value among a like-minded community.  For example, educational content about Ormus.  

Technical Marketing is geared towards explaining how a relatively multi-faceted product, such as Ormus, works.   

Product marketing is based on creation of awareness and demand for Ormus while also striving for quickly-made purchase decisions grounded upon seeing the product.   

Puffery marketing gives an impression of objective facts, employs subjective, even exaggerated messaging about Ormus, avoiding a stigma of lying by sticking with statements that are difficult or impossible to prove.  Its defense is based on the idea that people can reasonably expect advertising to include exaggeration and hyperboles.   

The puffery marketing style grabs attention and works well because people do not wish to digest complex marketing messaging.  It also keys in on the human characteristic of enjoyment upon hearing or engaging in story.  The most effective marketing approaches include strategies which utilize this understanding.  While these approaches are most often seen in Puffery Marketing, they can also be observed in Product marketing. 
    
Ormus aficionados, anticipating quality advertising of Ormus, may be disheartened if coming across some of the above forms of advertising.    Prospective purchasers, uninformed about Ormus, may not experience advertised effects and thus become turned-off to Ormus.  Worse, when they tell others their experience, the opportunity for Ormus to become better known is diminished.  

For example, during a phone call, I heard about a man on the internet who said that three days on gold Ormus and AIDS will be gone.  Obviously, if the disease is not gone in three days, folks are not only going to be turned=off to Ormus, they will share their opinion with others. 

Using a marketing strategy that is detrimental to growing Ormus knowledge and its use is not high-standard advertising.   

While such Ormus advertising strategies may be found, fortunately they are not everywhere.  

3. Challenge in Ormus Advertising 
Many Ormus makers market Ormus.  You will see pages of their advertising images when searching “advertising Ormus” in Google Images.   

The message conveyed among this sea of Ormus ads is similar.  Consequently, it really becomes a problem to stand out from among all the Ormus. 

In an effort to gain recognition, it is commonplace for vendors to put out messaging keyed towards what they ascertain the audience wants to hear.  We may read shallow messaging like: the Ormus embodies pre-eminence above ordinary, maximum of perfection, grandeur, and exaltation as being grand and powerful, with no concrete reasons for why these glowing tributes are deserved.   

More noteworthy though is a lack of education: useful, organized, meaningful Ormus information.   

Why is this education absolutely needed? Marketing courses teach that a product which is unique and new to human awareness, such as Ormus, must have education as a necessary component of its advertising.  

The world is better served when marketing includes schooling.  Addressing key topics like what Ormus is, what it does in the body, what benefits it holds, and even that Ormus can be made yourself using traditional time-tested and more current proven methods.   

Providers who educate and inform about making Ormus yourself offer self-sufficiency.  These belong to a different class of advertiser.    

4. Choosing an Ormus to Purchase 
Actions that may guard when seeing Ormus advertising include acknowledgement of your own Spidey, intuitive senses.  Keep them alert.  Do not spend time where advertising messaging, article choices, or image aesthetics are overstated and noteworthy education is lacking.  Taking care of yourself includes being alert for the kind of people you deal with.        

The marketing strategy being used can be a window to the soul of the vender and for you, a beginning in the selection process for an Ormus to purchase.   

A question that begs an answer is: Why do venders’ market Ormus in the first place?  Is it about money? Is it to sell more Ormus?  Is it a good feeling to the ego?   

After search, you have now found an Ormus that interests.  Because this may be the beginning of a long-term relationship, it is crucial to engage in a conversation.  During the dialog, by writing or talking, you have an opportunity to get a feel for him/her as a person.  Consider their history with Ormus, its making, and what their intentions in offering Ormus may be.  If impressions do not sit well, you shouldn’t purchase. 

Best practices, when making the final decision to purchase, include contacting the provider.  Ask about the Ormus source material being used, why was it chosen, what method of collecting Ormus is employed and were there any additional steps taken during the whole process. 

You can assist in the conversation by reading particulars behind Ormus and Ormus-Making methods.  These are explained and detailed in the book Ormus Modern Day Alchemy.  

Some other questions can be: Are there special time-frames during the month when the Ormus source material is prepared and/or the Ormus-making process performed; where any beneficial frequencies  
conveyed to the Ormus -if yes, how this was done.  Even the location where the work is completed can be insightful.  

It is expected that the Ormus provider is available, willing, knowledgeable and with patience take the time necessary to address your what, how and why’s.   

Once that knowledgeable, helpful Ormus provider is found, they can serve as a valuable resource in your own Ormus walk, even being a mentor.   

An Exceptional find is the Ormus provider who encourages you to collect Ormus for yourself. Self-sufficiency in this area assists in always having Ormus available while it also places you in the position as a knowledgeable instructor for others.   

Obviously, opening this door to your self-sufficiency in making Ormus ultimately leads to lost sale(s) for the Ormus provider.  A question thus becomes: do high-standards in representing Ormus, so that more hear about, buy and use Ormus, include informing that it can be made yourself?  Something to ponder.   

A do-it-yourself Ormus making kit is available which makes learning easy.  Called Discovery DIY Wet Process Kit, its highly-regarded Ormus source material is concentrated, properly prepared waters of the Great Salt Lake.  

What is the Wet Process?   
“Ormus is concentrated, some say harvested, from seawater or reconstituted sea made by dissolving natural unprocessed sea salt with water or properly prepared seawater.  During a Wet process [Egyptian Essene Traditional Science] the matrix that binds the seawater/mineral together splits open via raising pH with the alkali sodium hydroxide.  Mineral elements in the seawater are released as soluble ions [not solids] and combine to form soft wet flakes of mineral compound which are collected then washed.  This removes any excess sodium hydroxide.  The process now finished has produced Ormus.    

The mineral form in Ormus contains an easy for the body to absorb mineral-compound, and the m-state (meta-physical) state of the minerals.  It’s water-based suspension holds nano-sized, soft, hydrated, wet flakes cross-linked in a network, a three-dimensional matrix, with the pores in the network filled with water.  In alchemy this type of suspension is called a Wet-in-Wet while in laboratory work it is called a sol-gel.             

Take away:  The soft flakes at the bottom of the settled mixture contain Ormus.  Ormus is also in the liquid around and over the soft flakes. 

Page 16:  from the book Ormus Modern Day Alchemy  
“…During the Wet Process a precipitate forms.  The precipitate that has formed and then settled out of solution during a collection process contains the Ormus. In a way we are “concentrating” the Ormus that is present in the source material [seawater] and therefore the work is also considered a concentration process. Some call the precipitate “Ormus” or “manna” or “doves” (referring to the fluffy precipitate as it is forming in the solution) or “the drop.” 

“Most casually observe and handle the precipitate that has dropped out of the solution and say this is “Ormus.” The precipitate contains mineral elements from the seawater.  Some tests have shown that between 20 and 40 percent of the Pacific Ocean precipitate is spectroscopically invisible.  (Barry Carter)” 

Page 48:  “…As the precipitate settles, a clear liquid barrier forms over the Ormus [some call it manna] fallen to the bottom of the container. Up to three gallons of Ormus [manna] may be seen from 15 gallons of reconstituted sea or drawn seawater….” (Most common to see about 20% Ormus-containing precipitate.)   

Directions for the Wet Process begins page 37. 

Part II: Addressing the Other Questions 
Now let’s look at the additional questions/comments that you made.  These have a more direct/less lengthy response.            -Chris  

5. Taste of Ormus 
You mention that some Ormus you have tried tasted like pure salt, while others had no taste.   

Most Ormus is collected via the Wet Process.  The Wet Process is the most commonly employed Ormus making method. This Ormus will not taste like pure salt.  Sometimes it has no perceptible salty taste and sometimes it has a twinge, tinge of hint of salty. 

Regarding a salty taste, since the early Ormus days, it is felt that a hint of salty is beneficial for the m state (meta-physical state) in the Ormus.  Salt is thought to act as a fixing agent, which more firmly seats the m state in Ormus, causing it to remain stable and in place.  
  
Consequently, if Ormus has no salty taste, it is thought beneficial to add a small amount of natural sea salt such that there is barest hint of salty. Therefore, Ormus providers routinely will add natural sea salt to the finished Ormus if needed and with understanding. 

There are other Ormus collection methods besides the Wet Process.  In these, the water turns very very salty.  All of these use dry material as the Ormus source, hence they fall under a broad category called Dry Processes.  These include: The Cold Fire Process, Lye Boil Process, Lye Burn Process, Lye Burn and Boil Process, Sodium Burn Process.  Once the Ormus is washed during a Dry Process, the salty taste does remain, although greatly diminished.  Thirteen methods to collect Ormus are detailed in the book Ormus Modern Day Alchemy.  

Consequently, another question to ask the provider is what method of Ormus collecting was performed. 

6. Real Ormus 
One of the goals you mentioned was to get authentic, real, quality Ormus.  

Two principles assist in determining such an Ormus.  The first is a look at the Ormus source material which was chosen, and second is to learn the Ormus-making process that had been employed. 

These are two key questions to ask an Ormus provider. It is hoped both questions are answered, as this is beneficial to growing Ormus knowledge and its usefulness.  Helpful on your part is to understand as least some particulars behind Ormus-making and its methods.  These methods, and more current proven ones are explained and detailed in the book Ormus Modern Day Alchemy.  

For example, at Emmons Essential Essence, the waters of the Great Salt Lake, concentrated and properly prepared, are used to make Ormus.  The process that is used is the Wet Process, a part of the ~ Egyptian Essene Traditional Science.  During the 1990’s, these methods, the Wet Process and Dry Processes, were brought to the table by Larry Blackman.  The most often utilized method is the Wet Process.  In it, Ormus is harvested from seawater or reconstituted sea (natural sea salt, with no additives, dissolved in distilled water). Following is Information regarding Larry Blackman from Ormus Academy learning unit:  Part One.  

“…The Wet Process of Ormus collection is Egyptian Essene Traditional Science.  Essene shared the Wet Process -and a few other Ormus collection processes with the Ormus community during the 1990’s.  

Larry Blackman, AKA Essene, developed and then chose to share current Ormus collection processes during the 1990’s.  Essene desired the knowledge of how to make and use the m state [in Ormus] be common knowledge, rather than closed and secret as it was.  He wanted it to be available to all to use for the betterment of humanity. Desiring to remain in the background, attracting no attention to any who may not wish this knowledge be known, he went by the name Essene.   The Ormus collections processes he brought forward, except for a couple variations, are the Wet Process, Dry Processes, Sodium Burn Process and the Red Lion Process.  Essene sharing the Ormus collection processes was an extreme act of generosity and the Ormus community remains intensely Grateful.”  

Discovery in Action Ormus-Buried in the Ground is the Ormus I offer, and also a Do-It-Yourself Ormus-Making Kit so you can make it also.  It is authentic, real, quality Ormus, made from a superior Ormus source material via the Wet Process, with a lot of value-added steps performed.  More information is in the article: Chris Emmons Talks About Discovery in Action Ormus. 
 
  
7. Ormus Dosage 
You asked how long does one bottle last.  Based on ½ teaspoon/day, there is about a 40-day supply in a 4-ounce bottle of Discovery in Action Ormus.  Some people take less than ½ teaspoon/day and some take 1 teaspoon.  Few people take more than that.  Some supplement daily and some skip days.   

More information on dosage is at Ormus Academy in the learning unit titled: Part Ten: Ormus Dose in Infant, Young Children, Pre-Puberty Children, During Puberty and Adult. 
 

The following comes from this learning unit: 
“…In infant, young children and pre-puberty children It may be a benefit to apply the topical, milder form of Ormus called Live Oil.  In infants and very young children a suggestion is to apply to the soles of the feet since here the pores in the body are larger.  As the child grows older, you may consider incrementally placing live oil on additional areas of the body such as:  The base of the spine, up the vertebrae of the spine, the area where the spine meets the head, the forehead area between the eyes and hands and wrists… 

…During puberty, once clear signs of puberty occur, it may be a benefit to supplement at ½ the calculated minimum amount for an adult. Puberty occurs sometime between age 9 and 14…      
  
…In adult, physiologically an adult is age 17 for females and age 18 for males, how much Ormus to use or how often to take is a personal decision, personal responsibility and everyone makes their own individual determination…  

The book, Ormus Modern Day Alchemy, offers a suggestion for the amount of Ormus that may be useful.  The Ormus is taken on an empty stomach, either diluted with water or some water is taken after.  Page 264 Ormus Modern Day Alchemy: “The very low daily dosage rate is 0.02 to 0.05 milliliters per kilogram of body weight in animals. Thus approximately 1/5 to 1/2 teaspoon per 100lbs may be a suggested range (www.sea-crop.com) ...and since we are also an animal we could utilize the same calculation.  
  
Using Sea-crop’s suggestion, let's determine such a rate for a 180 lb man. Since there are 2.2 pounds in kilogram this man weighs 82 kilograms (180 divided by 2.2). The range for Ormus in a person may begin at 0.04 ml per kilogram. Therefore, this man receives 3.3 ml of Ormus (82 kg x 0.04 ml). The 3.3 ml is taken once a day, upon arising followed by breakfast 20-30 minutes later. (This may be divided in two and taken twice a day.) “.. 

… During Pregnancy some may choose to apply the topical, milder form of Ormus called Live Oil.  Many articles and reviews report on the requirement of trace minerals during pregnancy.  One such report is titled: “Essentiality of Trace Element Micronutrition in Human Pregnancy: A Systematic Review" by Griffith Health Institute, Griffith University, Queensland, Australia.  It begins: “Trace minerals are essential for a variety of cellular processes, and their deficiency has been linked to complications of pregnancy such as preeclampsia, preterm delivery and small for gestational age babies.”  

People have shared their experience when supplementing with Ormus during pregnancy.  One report noted a “significant difference in energy level and physical being” which was described as “extremely positive”.  This after 3 drops of Ormus.  She explains further: “The experience as a whole has been that I feel as if I'm living in the present, it's a very calming, energizing experience. I'm able to just "Be". I sleep better than I have in years and my physical being just feels better.”  Subsequent to supplementing for three days, Ormus was taken when felt to be necessary.  Nine months after delivery of a healthy baby, the parents report: “I have never met a more extraordinary being.”..  

…Final Thoughts:  
-Ormus is best taken on an empty stomach for best absorption: perhaps 20 minutes before eating or 2 hours after a meal.   
-Hold the Ormus under the tongue for 15 seconds.   
-To further absorption and bioavailability, Ormus is followed with a small amount of water.   
-To mimic the action of a time-release formulation, some place the Ormus in their water container and drink throughout the day.   
 -Ormus is often taken prior to the day’s activity.  For most this is in the morning.  Some report that Ormus taken in the evening has kept them alert while others fall asleep easily.  Taking Ormus at bedtime is beneficial since during sleep Ormus can assist the body as it repairs and maintains itself.   
-Some take Ormus daily and others skip days…”  
   
8. Ormus Effects  
You inquired about great effects claimed by Ormus vendors, which you have never experienced.  The following comes from the Ormus Academy learning unit that was just mentioned: 

“…Most report they feel better when they use Ormus.  They feel very calm, connected, focused and energized.  Ormus supports health, promotes brain coherence, mental clarity and increased level of awareness -which is linked to consciousness and falls in the realm of Spirit.  -Giving Ormus mineral nutrients to an undersupplied body causes it to vitalize.  Likewise, a vitalized mind can alter its mental state; it can improve your outlook, change your interpretations, and even reach a transcendental state; feeling euphoric and relaxed from good stress tolerance.  A vitalized body may affect sleep.  A suggestion may be to lower the amount of Ormus and/or take in morning, not evening.  

…Each occurrence after beginning Ormus is unique-just as each of us are.  We have our different lifestyles, diet, DNA etc.  There is a good chance you will quickly or soon feel a consciously noticeable shift somewhere within your physical, emotional, mental and/or spiritual being.  

…The beneficial effects seen after Ormus are from nutrients, not a drug.  Ormus fuels physical, mental, emotional and spiritual processes.  The imparted energy from Ormus begins new direction(s) that are integrated physically, emotionally, mentally and spiritually.  This requires work as each of these areas has to catch up -and this takes Time.  This is especially so for a physical body in poorer health.  Give bodily systems the time it takes, Ormus is doing the work regardless if perceptible change is felt or not.  

…When not enough minerals are in the body, life force is affected, diminished, and if too much, the physical body can be negatively affected.  Keep in mind that anything too much is not good; now there are reports that too much orange juice causes melanoma, and in the young too much vitamin C can precipitate heart attack.  Another person commented that too much vitamin B-12 and “you have to peel me off the ceiling” (too much excitatory energy).  With Ormus, like any other supplement, more is not necessarily better.  If you a sensitive etheric or physical system, a lower starting amount is a suggestion.  If you are doing well on a lower amount that is probably all you need.  A suggestion made when beginning Ormus is to supplement for a couple days then stop for a couple days.  Do not take much: some choose to take drops and others 1/8 or ¼ teaspoon.  This allows the body time to initially absorb the new level of energy and new direction.  

…I add what everyone probably already knows: Healing is not an absolute...the life force in the body may just not be strong enough to overcome the disease force... and sometimes, hard to verbalize, it’s just our time to go.” 

9. Summary 
Since most people are unaware of Ormus, quality advertising is a necessity.  It can help ensure that more people are receptive to Ormus marketing, use Ormus, share their knowledge, and even learn to make Ormus themselves. 

The kind of Ormus advertising you experienced must have been a turn-off.  I am happy you messaged me so we could explore the Ormus in Advertising topic.    

Ormus is a wonderful supplement to have heard about.  Ingested or applied topically, it supports health, healing and a sense of well-being.   

Ormus brings a form of trace minerals that is easily absorbed.  These are vital to glandular function, and all other areas.  Ormus also carries the m state form of the minerals.  This vitalizes the life force.  More about this vitality comes from YouTube: “Chris Emmons welcomes Don Nance to chat about Ormus”.  This is from about timestamp 23 minutes: 

“…These things feed our life force –they feed that spark of life -that thing that keeps us alive.  These elements -the manna -the Ormes they feed our life force. And it’s not like a drug it’s not anything that is supposed to make you high.  What it does is over time feeds your life force –raises your life force. In turn since your life force is raised your immune system improves.  It increases.   And you get to a point where you’ve ingested these elements –you’ve raised the light -and your life force is high.  Your body then naturally -your life force overcomes any disease force. That is how these things heal.  It is not the elements themselves that are actually doing the healing.  It is your life force that is actually overcoming the disease energy.  And you are able to heal.  Most everyone when they begin taking these elements, they are within a week or two their body is remembering something that we use to take thousands of years ago…….”                  Don Nance 

I add that Ormus provides minerals to the anterior pituitary gland (and the other glands). The anterior pituitary gland is connected to the brain by short blood vessels.  Thus, the brain is fed.  A well-fed body includes a fed brain which thinks better and thus allows for different thoughts.  
http://www.yourhormones.info/glands/pituitary-gland/ 

Based on my experience, a well-fed brain allows us to be more Human: more connected to the spirit that is in us, and its connection to the Great Spirit that created All.  This may explain reports, after Ormus, of receiving wisdoms and insights which resonate.  These insights are now Owned by you, and life can unfold in a different manner. 

Since we are supposed to be here on Earth and what we do here is important, it is an exceptional occurrence that the Ormus substances enhance our lives and helps keep us well.  As life is experienced and decisions made, we add to the totality of the universal experience.   And some insignificant thing we may say or learn could easily be the key to even greater knowledge far beyond our wildest dreams!  
   
Stay interested in living life to the fullest extent possible. Live, Love and Learn.